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Marketing Automation Consultant for Enterprises
Keeping tabs on hundreds of customers and running scores of campaigns every day is by no means easy. Yet industry giants pull off this feat with seeming ease. How do they succeed where others struggle? The answer is marketing automation or, more specifically, Adobe Campaign.
Transform the Customer Experience
Adobe Campaign is equipped to create experiences that customers delight in.
Unified Customer View
Fragmented technologies give fragmented views. With Adobe Campaign, you can be assured of the most up-to-date and unified information on your customers’ demographics, interactions, and transactions.
Targeted Segmentation
Engage your audience based on their needs, preferences, and behaviors on channels of their choice. Adobe Campaign gives you the ability to segment the audience based on a variety of criteria and meet them with contextually relevant content.
Personalized Automated Campaigns
Automating personalized campaigns at scale is a tough ask, but not with Adobe Campaign. You can personalize everything from the sender and subject line to the text of your emails, push notifications, messages, etc.
Cross-Channel Orchestration
Build, automate, test, and keep track of all your cross-channel marketing campaigns on a single, sturdy system. You can analyze everything from individual delivery to the aggregate and analyze the success or shortfall in each category.
Email and Mobile Integration
Because decisions are made on the fly, it is important to stay connected with customers via email and mobile. Adobe Campaign allows you natively build your campaigns for both channels.
Unified Customer View
Fragmented technologies give fragmented views. With Adobe Campaign, you can be assured of the most up-to-date and unified information on your customers’ demographics, interactions, and transactions.
Targeted Segmentation
Engage your audience based on their needs, preferences, and behaviors on channels of their choice. Adobe Campaign gives you the ability to segment the audience based on a variety of criteria and meet them with contextually relevant content.
Personalized Automated Campaigns
Automating personalized campaigns at scale is a tough ask, but not with Adobe Campaign. You can personalize everything from the sender and subject line to the text of your emails, push notifications, messages, etc.
Cross-Channel Orchestration
Build, automate, test, and keep track of all your cross-channel marketing campaigns on a single, sturdy system. You can analyze everything from individual delivery to the aggregate and analyze the success or shortfall in each category.
Email and Mobile Integration
Because decisions are made on the fly, it is important to stay connected with customers via email and mobile. Adobe Campaign allows you natively build your campaigns for both channels.
Adobe Campaign Capabilities
| Design and execute campaigns | Orchestrate cross-channel campaigns | Manage marketing resources |
| Manage offers | Publish on social media | Send transactional messages |
| Automate processes | Create web pages and forms | Create online polls |
| Manage email content | Coordinate campaigns | Manage customer response |
| Analyze data | Customize reports | Integrate with external solutions |
Design and execute campaigns
Manage offers
Automate processes
Manage email content
Analyze data
Orchestrate cross-channel campaigns
Publish on social media
Create web pages and forms
Coordinate campaigns
Customize reports
Manage marketing resources
Send transactional messages
Create online polls
Manage customer response
Integrate with external solutions
QBurst—A Globally Trusted Marketing Automation Company
Our Engagement Model: Consult, Code, Execute
01
02
03
Consult
This is the discovery phase of our engagement. We elicit your needs and envision a high-level architecture of the solution.
Requirement Analysis
We start off with a systematic analysis of your requirements, problems, and opportunities for improvement. What challenges can automation resolve? What new challenges could it present? What specific features are called for? What level of integration would be required? These questions help to shape the scope of your project.
Readiness Assessment
We factor in your transformation readiness with respect to three key factors—people, technology infrastructure, and business processes. Do you have the necessary buy-in? What skill sets are available? What would be the cost of change? What support do you require? These are some of the questions that figure in our assessment.
Project Roadmap
How to implement Adobe Campaign such that it makes a positive and measurable impact on ROI? This line of inquiry draws inputs from our analysis and discussions with key stakeholders and feeds into your project roadmap. Our project management expertise ensures that the entire process remains objective-oriented and time-bound.
High-Level Architecture
The architecturally significant requirements are captured into a high-level design of your solution. The model goes through several reviews and iterations to ascertain that all the requirements and risks are fully addressed. At the end of this step, you have a big picture of the solution with all the business processes mapped out.
Code
From concept to code—this is where our software engineering skills and domain expertise come into play.
Setting Up Adobe Campaign
Setting up the environment, connection testing, configuring different areas of Adobe Campaign as per the solution design, and getting the data sources in order —with these first steps, we are ready for the next stage of implementation: workflow development.
Workflow Development
We build the technical workflows to update the customer table, which will form the mainstay of all your campaigns on Adobe Campaign. Coding for any complex functionalities is completed at this stage. Business workflows are created for campaigns across channels including email, app notifications, direct mail, and SMS.
End-to-End Testing
Once the development is complete, we carry out a series of tests: Unit testing to check whether every component has been developed as per the design and performance tests to check whether the developed tasks are executed within the optimum time. End-to-end tests are carried out to ensure data flow is smooth and error-free.
Importing Data
Data is imported from all relevant sources (databases, former campaign platforms, etc.) before the system goes live. We set up the technical workflows to facilitate the transfer of all the requisite data and keep a check on its quality. Once the system goes live, the data is updated in real time or batches.
Release Support
Post-launch support is crucial to a smooth transition and this is ensured through our hypercare. Issues that emerge after go-live are thoroughly investigated and quickly resolved before they disrupt business. Once the system is stable, our IT operations team takes over to provide ongoing support for your team.
Execute
Implement targeted campaigns that maximize open and conversion rates.
Building Campaigns
Lack of in-house capability is not an impediment to building the type of campaigns you need. You can jumpstart any type of campaign with our highly skilled team of business practitioners. Following best practices and industry-proven methods reduces the implementation time and allows you to make more efficient use of the platform.
Campaign Analysis
Our expertise in a range of data analytics and visualization tools including Google Analytics, Tableau, and others is an advantage as it helps us evaluate your campaign performance at a more granular level. This analysis is important for rectifying shortcomings and optimizing your campaigns for better lead generation.
Ongoing Business Support
Delivering personalized and highly effective campaigns demands insight-driven segmentation and workflow modifications. We can support your in-house team to create targeted campaigns as a consultant service or provide the full range of services from system operations to business support.
Support Training
Adobe Campaign is a formidable tool in your marketing technology stack. Regardless of whether you are building your solution from the ground up or migrating campaigns from old platforms, our support training services can get you up to speed for a smooth lift-off and transit.
Consult
This is the discovery phase of our engagement. We elicit your needs and envision a high-level architecture of the solution.
Requirement Analysis
We start off with a systematic analysis of your requirements, problems, and opportunities for improvement. What challenges can automation resolve? What new challenges could it present? What specific features are called for? What level of integration would be required? These questions help to shape the scope of your project.
Readiness Assessment
We factor in your transformation readiness with respect to three key factors—people, technology infrastructure, and business processes. Do you have the necessary buy-in? What skill sets are available? What would be the cost of change? What support do you require? These are some of the questions that figure in our assessment.
Project Roadmap
How to implement Adobe Campaign such that it makes a positive and measurable impact on ROI? This line of inquiry draws inputs from our analysis and discussions with key stakeholders and feeds into your project roadmap. Our project management expertise ensures that the entire process remains objective-oriented and time-bound.
High-Level Architecture
The architecturally significant requirements are captured into a high-level design of your solution. The model goes through several reviews and iterations to ascertain that all the requirements and risks are fully addressed. At the end of this step, you have a big picture of the solution with all the business processes mapped out.
Code
From concept to code—this is where our software engineering skills and domain expertise come into play.
Setting Up Adobe Campaign
Setting up the environment, connection testing, configuring different areas of Adobe Campaign as per the solution design, and getting the data sources in order —with these first steps, we are ready for the next stage of implementation: workflow development.
Workflow Development
We build the technical workflows to update the customer table, which will form the mainstay of all your campaigns on Adobe Campaign. Coding for any complex functionalities is completed at this stage. Business workflows are created for campaigns across channels including email, app notifications, direct mail, and SMS.
End-to-End Testing
Once the development is complete, we carry out a series of tests: Unit testing to check whether every component has been developed as per the design and performance tests to check whether the developed tasks are executed within the optimum time. End-to-end tests are carried out to ensure data flow is smooth and error-free.
Importing Data
Data is imported from all relevant sources (databases, former campaign platforms, etc.) before the system goes live. We set up the technical workflows to facilitate the transfer of all the requisite data and keep a check on its quality. Once the system goes live, the data is updated in real time or batches.
Release Support
Post-launch support is crucial to a smooth transition and this is ensured through our hypercare. Issues that emerge after go-live are thoroughly investigated and quickly resolved before they disrupt business. Once the system is stable, our IT operations team takes over to provide ongoing support for your team.
Execute
Implement targeted campaigns that maximize open and conversion rates.
Building Campaigns
Lack of in-house capability is not an impediment to building the type of campaigns you need. You can jumpstart any type of campaign with our highly skilled team of business practitioners. Following best practices and industry-proven methods reduces the implementation time and allows you to make more efficient use of the platform.
Campaign Analysis
Our expertise in a range of data analytics and visualization tools including Google Analytics, Tableau, and others is an advantage as it helps us evaluate your campaign performance at a more granular level. This analysis is important for rectifying shortcomings and optimizing your campaigns for better lead generation.
Ongoing Business Support
Delivering personalized and highly effective campaigns demands insight-driven segmentation and workflow modifications. We can support your in-house team to create targeted campaigns as a consultant service or provide the full range of services from system operations to business support.
Support Training
Adobe Campaign is a formidable tool in your marketing technology stack. Regardless of whether you are building your solution from the ground up or migrating campaigns from old platforms, our support training services can get you up to speed for a smooth lift-off and transit.
A Seasoned Team to Back You
Architects
to envision a high-level solution.
Developers
to translate the concept to code.
Practitioners
to deploy multifaceted campaigns.Implementing marketing automation calls for a trifecta of skill sets. With our team of seasoned architects, developers, and business practitioners to support you from end to end, you can be sure of a rewarding journey in your marketing automation efforts.
