Marketing Automation Consultant

Automated lead nurturing ensures that every lead is followed up with a personalized message depending on the customer persona and stage in the buyer’s journey. You can respond to customer actions in real time or schedule drip campaigns to nudge prospects through the sales funnel. Once deals are closed, they can be nurtured further to retain brand loyalty.

Personalization on a large scale is only possible through marketing automation. But it is not a function that comes out of the box. Our marketing automation specialists can help you set up efficient workflows and triggers for different microsegments based on their interests, past activity, and real-time interactions at each touchpoint.

Lead scoring based on prospects’ engagement with different types of content helps you identify the hot prospects and focus your attention on converting them. Once they meet a certain threshold, they can be passed onto your sales team. Businesses typically enjoy higher conversion rates (59%) and better quality leads (57%) with marketing automation.

Features such as reusable email templates, WYSIWYG editors, landing page builders, optimized forms, etc., give marketers more autonomy in building and rolling out campaigns on time. With automation, your marketing budget can be more fruitfully allocated for creative lead generation activities rather than repetitive tasks.

Gaining visibility into campaign performance is a major business requirement. You can see how each keyword performs in your search engine campaigns, how your prospects engage with your webpages, social media posts, emails, etc., get a clear picture of where your leads are coming from, and fine-tune your spending accordingly.