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Website Revamp and SEO Drives Organic Traffic

Client

Based in the U.S., our client provides original equipment manufacturers (OEMs) and end users with bearing engineering, manufacturing, and repair expertise. They mainly serve the power generation, automotive, and oil and gas markets.

Industry

Manufacturing

Offering

As a B2B manufacture-to-order job-shop, it was important for the client’s website to appear prominently on Google search to maximize leads and conversions. The existing website, however, had limitations in generating organic traffic. QBurst revamped the company website and implemented an effective SEO strategy. We developed a fast-loading responsive website and utilized digital marketing techniques to significantly increase qualified traffic.

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Business Requirement

The client wanted to revamp their existing website to increase online visibility and brand awareness.

QBurst Solution

We developed a fully responsive WordPress website. Being a native blogging platform, WordPress provides a distinct advantage toward SEO when combined with the right strategies.

SEO and Content Strategy: The website was optimized for enhanced online visibility. We evaluated current rankings for the site, reviewed content, and created a master content map. We added products and services, meta tags, relevant keywords, and sitemap to improve search engine visibility.

Paid Advertising: After extensive research, we identified competitive and relevant keywords. We optimized ad content and landing pages with these keywords and included elements such as ad extensions, callouts, and sitelinks to make the ads more prominent. The campaigns were continuously optimized for better results and periodic reports were generated to keep the client up-to-date on performance.

We also integrated Salesforce with the website to organize leads and WooCommerce for sales. QBurst also manages the client’s social media accounts. Digital marketing strategies resulted in significant increase in traffic and sales.

Business Benefits

  • Higher SERP ranking—in the first page for high-volume keywords (up from page 10)
  • 65% increase in qualified leads
  • Three-fold increase in click-through-rate (CTR)
  • 68% increase in organic traffic
  • Significantly reduced cost-per-click (CPC)
  • 50% increase in page views

Services Provided

  • Keyword research to identify keywords with high search volume for each service
  • Integration of important on-page SEO signals
  • Off-page SEO including backlink building, social bookmarking, and directory listing
  • Optimization of ‘Google My Business’ profile for local visibility
  • Social media management to increase brand awareness
  • Google AdWords campaign management
  • Salesforce and WooCommerce integration

Tools Used

  • Screaming Frog: On-page SEO crawler for audit
  • Ahref: Competitor backlink check
  • Google Analytics and Google AdWords
  • Google Keyword Planner
  • Facebook Ads
  • Salesforce integration plugin
  • WooCommerce plugin
  • SpyFu: Competitor analysis
  • Moz OSE: Domain authority and page authority checker
  • WooRank for SEO monitoring

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