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In order to effectively utilize face time with physicians, pharmaceutical companies constantly look for ways to drive engagement and interaction. Our client wanted to equip their sales force with a mobile application to promote a new product. We developed an attractive and intuitive iPad application to popularize the product among the healthcare community. QBurst handled end-to-end application development including design, animation, development, integration, and deployment.
Our client is a global, integrated biopharmaceutical business that uses innovation-driven methods in drug research and development. The company focuses on the discovery, development, and commercialization of prescription medicines for many important areas of healthcare.
The iPad application provides information about the product and delivers usage instructions through animations. The animated presentations help medical representatives make a huge impact during doctor visits.
We also developed a web application to display app usage analytics data that administrators can use to track product responses.